This article will delve into the "who" of giving – discovering who our donors truly are when they support our cause, to create more personalised and compelling appeal. Download it now before this page comes down!
June Steward is an experienced fundraiser and direct response copywriter working for her own consultancy called There Is No Square. She works with various non-profits, helping them to increase income and improve donor retention.
This includes raising funds through current donors, acquisition, monthly giving and major gifts. She likes direct response channels including mail, email, telephone and the web.
She’s passionate about helping all charities and non-profits improve their donor communications and ultimately, their fundraising results.
We will never sell your email address to any 3rd party or send you nasty spam.
“More than double our fundraising income”
"Over the past year, June has helped us with several direct response campaigns. She has advised us on appeal strategy and tactics as well as writing mail, email and website copy that has helped us more than double our fundraising income.
The direct mail appeals she wrote has led to the rise in direct mail income from $689,000 last year to $1.7 million this year. She also wrote the materials for our monthly giving acquisition and upgrade program which has increased from $26,000 in 2013 to $130,000 in 2014.
June has been able to produce consistent results and help us establish a solid income stream for the future. She is professional, proactive and easy to work with. We’re already planning further appeals and fundraising activities with June in the year to come."
Andy Scobie
Head of Fundraising
BirdLife Australia
Want to raise more funds for your charity while avoiding harmful narratives?
Saviourism narratives are undeniably effective in raising money for charities. Without using these messages, we might end up raising less for people living in poverty.
However, by relying on these narratives, we might unintentionally support a patriarchal, white, colonialist system.
How can we decolonise fundraising and cater for the needs of both charity beneficiaries AND donors?
As fundraisers, our responsibility is to test new approaches. So we know what the impact on actual income will be—just as we would with any new messaging approach.
Our new approach balances the need to avoid saviourist narratives while still meeting the needs of donors.
You will explore ideas related to donor love, identity and wellbeing – based on evidence-based donor research – on how to:
Drive Positive Change: By shifting away from saviourism narratives, your fundraising will contribute to breaking free from harmful stereotypes and better empower those in need.
Build Stronger Connections: By focusing on donor identity and who they are when they give to your charity. You’ll help donors forge deeper emotional connections with the beneficiaries of your cause, and drive long-term support and loyalty.
Foster Inclusivity and Fight Racism: Decolonising fundraising means you create a culture that respects diverse people and perspectives. You help promote a fair and equal platform for all.
Join me and other charities who are embracing this paradigm shift in fundraising. Together, we can implement these powerful strategies to help more charities thrive while staying true to their values and making a meaningful difference in the lives of those they serve.
Don't fall into the trap of saviourism! Let's be the catalysts for creating a more meaningful and lasting impact in the world.
* Evidence-based donor research pioneered by Professor Adrian Sargeant (Co-Director for Institute for Sustainable Philanthropy) & Professor Jen Shang (Philanthropic Psychologist) in the UK.
“Results far exceeded our expectations”
"From our very first conversation with June we knew that she had the knowledge and experience to add value to our annual financial year end appeal mailing.
June provided the concept, copy and design direction for a direct mail pack and the results far exceeded our expectations. Our total income surpassed our target for this year’s campaign by 25%, and achieved an increase of more than 30% on the previous year’s appeal.
She considered the strategic angle for every aspect of the pack, and wrote a number of targeted variable paragraphs for our many segments.
However, it was her winning concept and story that really resonated with our donors. We ended up rolling this out beyond the direct mail to across the whole campaign.
June is professional and extremely flexible, able to work to tight deadlines and with limited resources. We would have no hesitation in recommending June for fundraising strategy and direct mail copywriting."
Rose Young
Senior Marketing Coordinator
Baptist World Aid
Discover The Key To Overcoming Saviourist Narratives In Fundraising
Charities We've Worked With
Fundraising CAN Contribute To Enriching Donor Wellbeing
ABOUT THE AUTHOR, JUNE
WHAT OTHERS SAY ABOUT JUNE
FOR A LIMITED TIME ONLY
DOWNLOAD YOUR FREE ARTICLE
BY JUNE STEWARD
This article will delve into the "who" of giving – discovering who our donors truly are when they support our cause, to create more personalised and compelling appeal. Download it now before this page comes down!
June Steward is an experienced fundraiser and direct response copywriter working for her own consultancy called There Is No Square. She works with various non-profits, helping them to increase income and improve donor retention.
This includes raising funds through current donors, acquisition, monthly giving and major gifts. She likes direct response channels including mail, email, telephone and the web.
She’s passionate about helping all charities and non-profits improve their donor communications and ultimately, their fundraising results.
“More than double our fundraising income”
"Over the past year, June has helped us with several direct response campaigns. She has advised us on appeal strategy and tactics as well as writing mail, email and website copy that has helped us more than double our fundraising income.
The direct mail appeals she wrote has led to the rise in direct mail income from $689,000 last year to $1.7 million this year. She also wrote the materials for our monthly giving acquisition and upgrade program which has increased from $26,000 in 2013 to $130,000 in 2014.
June has been able to produce consistent results and help us establish a solid income stream for the future. She is professional, proactive and easy to work with. We’re already planning further appeals and fundraising activities with June in the year to come."
Andy Scobie
Head of Fundraising
BirdLife Australia
“Results far exceeded our expectations”
"From our very first conversation with June we knew that she had the knowledge and experience to add value to our annual financial year end appeal mailing.
June provided the concept, copy and design direction for a direct mail pack and the results far exceeded our expectations. Our total income surpassed our target for this year’s campaign by 25%, and achieved an increase of more than 30% on the previous year’s appeal.
She considered the strategic angle for every aspect of the pack, and wrote a number of targeted variable paragraphs for our many segments.
However, it was her winning concept and story that really resonated with our donors. We ended up rolling this out beyond the direct mail to across the whole campaign.
June is professional and extremely flexible, able to work to tight deadlines and with limited resources. We would have no hesitation in recommending June for fundraising strategy and direct mail copywriting."
Rose Young
Senior Marketing Coordinator
Baptist World Aid
“Improvement of 216% in income”
Thanks so much to June for everything she did for our EOFY campaign. We saw an improvement of 216% in income from our direct mail and email compared to the previous year. In fact, this year we raised more money than we ever have from these channels for this campaign. June assisted not only with writing copy but also advised on strategy, concepts, segmentation, and reporting. And all of this on a very tight timeline. Her work has helped restore confidence within the organization that direct mail is a worthwhile fundraising activity. I look forward to working with her on future campaigns and donor nurture activities.
Joel Nicholls
Fundraising Manager
LightFM
Want to raise more funds for your charity while avoiding harmful narratives?
Saviourism narratives are undeniably effective in raising money for charities. Without using these messages, we might end up raising less for people living in poverty.
However, by relying on these narratives, we might unintentionally support a patriarchal, white, colonialist system.
How can we decolonise fundraising and cater for the needs of both charity beneficiaries AND donors?
As fundraisers, our responsibility is to test new approaches. So we know what the impact on actual income will be—just as we would with any new messaging approach.
Our new approach balances the need to avoid saviourist narratives while still meeting the needs of donors.
You will explore ideas related to donor love, identity and wellbeing – based on evidence-based donor research – on how to:
Drive Positive Change: By shifting away from saviourism narratives, your fundraising will contribute to breaking free from harmful stereotypes and better empower those in need.
Build Stronger Connections: By focusing on donor identity and who they are when they give to your charity. You’ll help donors forge deeper emotional connections with the beneficiaries of your cause, and drive long-term support and loyalty.
Foster Inclusivity and Fight Racism: Decolonising fundraising means you create a culture that respects diverse people and perspectives. You help promote a fair and equal platform for all.
Join me and other charities who are embracing this paradigm shift in fundraising. Together, we can implement these powerful strategies to help more charities thrive while staying true to their values and making a meaningful difference in the lives of those they serve.
Don't fall into the trap of saviourism! Let's be the catalysts for creating a more meaningful and lasting impact in the world.
* Evidence-based donor research pioneered by Professor Adrian Sargeant (Co-Director for Institute for Sustainable Philanthropy) & Professor Jen Shang (Philanthropic Psychologist) in the UK.
Fundraising CAN Contribute To Enriching Donor Wellbeing
Discover The Key To Overcoming Saviourist Narratives In Fundraising
This article will delve into the "who" of giving – discovering who our donors truly are when they support our cause, to create more personalised and compelling appeal. Download it now before this page comes down!
This article will delve into the "who" of giving – discovering who our donors truly are when they support our cause, to create more personalised and compelling appeal. Download it now before this page comes down!
DOWNLOAD YOUR FREE ARTICLE
BY JUNE STEWARD